Edgemont family home

140 Edgebrook Circle NW, Calgary, AB

Pricing strategy

While there was no question this home would sell, picking the right price was essential. Starting too high meant we would lose all of our momentum and leverage.

I priced this home at fair market value based on comparable properties and realtor.ca search data to bring in the maximum number of potential buyers. Having multiple buyers competing with their offers is truly what makes a home sell above the list price.

This strategy paid off with the home selling unconditionally for $75,000 over the list price in only 3 days.

This chart shows how excitement and interest in a new listing change over time. It also highlights why pricing it right from the start is so important. When a property first goes on the market, it attracts a lot of interest from potential buyers, but that interest drops off quickly. That’s why it’s crucial to get the price right from the beginning when interest is at its highest.

Make it stand out

No other homes for sale in the entire community had twilight photos, a video tour, or drone photography. I already knew this, but my clients still did their own research, and to them the difference was plain to see. We had clients come to the open house just because of the excitement they felt from our listing video tour.

"By far the best photos in Edgemont! James was methodical with everything from the pricing to the strategy. I recommend him to anyone looking to sell their home in Calgary!"

- Wendy, Calgary homeowner

The video tour highlighted the quiet community lifestyle and nearby Nose Hill Park.

"These are the best photos in all of Edgemont!"

"These are the best photos in all of Edgemont!"

Sold for $75,000 over list price in 3 days

Sold for $75,000 over list price in 3 days

"James was methodical with everything from the pricing to the photos. I recommend him to anyone looking to sell their home in Calgary!"

"James was methodical with everything from the pricing to the photos. I recommend him to anyone looking to sell their home in Calgary!"

Book an appointment

I’m excited to help you achieve your real estate goals! Booking an appointment with me is easy – simply choose a date and time that works for you, and I’ll take care of the rest.

Whether you’re looking to buy, sell, or just have some questions, I’m here to provide expert guidance every step of the way. I look forward to meeting you to listen and learn more about how I can be the best for you!